Adobe Experience Cloud Blog

JULY 8, 2019

Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to invest in marketing automation software is a legitimate question, especially if you’ve never used it before. Not always.

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Adobe Experience Cloud Blog

OCTOBER 16, 2020

But I found myself wanting to know more about the personal experience of managing marketing attribution and hear about it straight from individuals in our marketing community. I set out to find someone with deep experience in marketing automation and measurement who could walk me through the top challenges of marketing attribution.

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Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

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Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report.

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nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

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Adobe Experience Cloud Blog

MARCH 6, 2018

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. Before joining this team, I established and grew marketing divisions for two separate organizations. This example would be for a B2B software company.

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Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

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Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions.

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Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Adobe Experience Cloud Blog

JANUARY 13, 2017

But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform. Markets are exploding, so why go one-to-one when you can go one-to-many? That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List.

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Adobe Experience Cloud Blog

APRIL 20, 2018

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

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PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. The following conversion metrics should help you get a better understanding of the entire process. Table of Contents 1.

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PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. The following conversion metrics should help you get a better understanding of the entire process. Table of Contents 1.

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KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

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Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. Think of content as the fuel for all your marketing campaigns.

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The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

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Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. Until… Technology is Paving the Yellow Brick Road.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite . As marketers ourselves, we went to work to figure out how to overcome these obstacles. Typically, CMOs use ROI and pipeline metrics to quantify marketing performance for the CEO and CFO.

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Adobe Experience Cloud Blog

MAY 21, 2018

There are a number of sources available to discover new products (CabinetM, Capterra, G2 Crowd, Trust Radius) but narrowing down a category of vendors is challenging. Product reviews are marginally helpful since the way a product performs is often environmentally specific and dependent on interconnectivity with other platforms.

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Adobe Experience Cloud Blog

NOVEMBER 8, 2017

If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

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Adobe Experience Cloud Blog

JANUARY 14, 2014

Author: Kimi Fowler Marketing automation can bring you and your team great power, and as Spider Man’s Uncle Ben once said, “With great power comes great responsibility.” Once you’ve got your marketing automation implemented, you need to use your new powers with respect and caution. 3) Keep it In Check! No Hulk Smash!

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Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Outsourced marketing processes vary by company, of course. Influencer relations.

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Adobe Experience Cloud Blog

JANUARY 30, 2019

That person should work with a team, including members with roles such as software developer , program manager, project leader, data steward, and data analyst. Fine-tune your data collection process. Multiple fields of duplicate information can impede marketing automation. Integrate marketing and sales data.

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Adobe Experience Cloud Blog

APRIL 11, 2018

From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?

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Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

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Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Email marketing. On top of all of this, despite its namesake, marketing automation is not just for marketing.

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Adobe Experience Cloud Blog

JULY 31, 2015

Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. The answer is to automate their processes. Enter, marketing automation! But, manual isn’t optimal.

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Marketing Automation Services Marketing Automation Automation Work Management 48

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketo.

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Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. That’s math anyone can understand and it’s a process that begins with onboarding new customers. Offer Solutions and Establish Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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Adobe Experience Cloud Blog

DECEMBER 13, 2017

If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. What other platforms might serve your forms, landing pages, images, or content? Marketo Secured Domains for Landing Pages.

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Tomorrow People

MARCH 13, 2018

We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People? Thought leadership management. Marketing automation. Account-based marketing. Integrated campaigns.

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Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Amanda Todorovich, Senior Director, Content & Creative Services, Cleveland Clinic.

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Adobe Experience Cloud Blog

JANUARY 19, 2017

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more).

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