ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). I invite you to subscribe to the PointClear blog so you never miss a post. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).
ViewPoint
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag.
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ViewPoint
APRIL 26, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via BtoB Magazine. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles. Staple Yourself to a Lead.
ViewPoint
FEBRUARY 21, 2012
As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World. I’ll also be authoring an article for the March issue of Top Sales World Magazine expanding on sales best practices from my recently published book, The Truth About Leads.
ViewPoint
MAY 23, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. billion two years ago. Via RepCapitalMedia.com.
ViewPoint
JULY 18, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?
Smashmouth Marketing
NOVEMBER 2, 2010
Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.
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