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Key Marketing Takeaways from VidCon2019

Pam Didner

They were proactively giving away free samples. If you didn’t get a haircut, well, you could try free samples at home. With AXE, free-samples were a big plus to extend usage after the event. I first read about HobbyKids TV in Wired Magazine., That was not it. The parents and 3 kids have been on YouTube since 2013.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional. BaubleBar , an online jewelry store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. Repeat customers.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Amazon Prime customers who want to take advantage of a specially discounted deal of the day (delivered via opt-in text messages) must pick up the merchandise in person at a designated Treasure Truck location in their city. Ikea’s ReadMe Magazine sets high standards for employee engagement. Register today.

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20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

I love their mission statement: GE Reports is a daily, award-winning online magazine published by GE. Target does a great job creating a Life and Entertainment-style online magazine with great tips on recipes, fashion, and tips on managing major life events like back-to-school and the holidays. Birchbox Magazine. GE Reports.

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

I even drafted a sewing pattern once that was featured in a crafting magazine. Crafters want to touch textiles and fibers before buying, to hold fabrics up to their faces, to see true colors, and handle highly tactile merchandise like beads and wood. Your social media presence. Learn to read your competitors’ patterns.