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YouTube adds new shopping features to increase seller revenue

Martech

It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information. What might that look like in the future? The other upshot?

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

A sample hypothesis: Loss aversion vs. benefit-led copy All good testing begins with a hypothesis, which is your statement of what you predict your test will reveal. ” Jump the queue: Let them pre-order limited quantities or popular merchandise. You can appeal to these customers by helping them find ways to avoid a loss.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

When you think about how produce was shopped previously, that’s one of the products where fresh selection, eye appeal, in-store merchandising — it’s such a personal experience.”. When you get coverage because you’ve sent samples and people are blown away by the flavor profile, that for us is really the highest compliment that we could get.”.

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Key Marketing Takeaways from VidCon2019

Pam Didner

They were proactively giving away free samples. If you didn’t get a haircut, well, you could try free samples at home. With AXE, free-samples were a big plus to extend usage after the event. These games were designed to engage with their young audiences and were strategically tied to their merchandise. That was not it.

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Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Merchandise is always a good way to attract attention to a trade show booth. Due to this, trade shows are a great time to launch a new product or hand out samples. Make sure to grab one that is easy to reach and ideally close to an entrance. Provide Promotions. Promotional gear is often also a standard in these situations.