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Key Marketing Takeaways from VidCon2019

Pam Didner

I am always curious about how brands market to younger generations, so I decided to check out VidCon. Here are some of my personal observations of the event as a B2B marketer. They were proactively giving away free samples. If you didn’t get a haircut, well, you could try free samples at home.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic.

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. I even drafted a sewing pattern once that was featured in a crafting magazine. Your store is your location.