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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

Each time you earn a customer’s loyalty, you’re also gaining their buying power. Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). The power of WOMM should not be underestimated. Offer Several Ordering Options.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Build a loyalty program to reward loyal customers.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events. Squandering the trade show leads isn’t a wise idea.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

B2B marketers can build an effective content distribution strategy using the following steps: 1) Study Your Target Audience: Content distribution is all about reaching out to your niche-specific audience with pieces of content that interests them. The ‘fit’ & intent-data. Omnichannel reputation management should be given special impetus.