Customer Experience Matrix

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

If you consider the true commodity industries, such as telecommunications, air travel, hotels, and financial services, what makes customers loyal to one or another provider is rarely the actual product or price. But loyalty is really won or lost when there’s a problem or special request. Rather, it’s the way they are treated.

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Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Indeed, when the survey explicitly asked about priorities, 51% rated improving operations as the top priority, compared with just 39% for aligning operations, marketing and IT, and only 35% for building customer loyalty. Otherwise, as the United incident so clearly illustrates, the brand (and stock price) will suffer.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. It will officially run on Viya once Viya is released.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind? Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage). Of course, some buffets sell better food than others.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low.

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Free Data as in Free Beer

Customer Experience Matrix

Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons). None of this would have really impressed me until I heard the price: $495 per user per year. Also available: a 30 day free trial and $49.95

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Ion Group Survey Stresses Importance of Service

Customer Experience Matrix

Yet value is typically considered a combination of quality, service and price. They offer event marketing, mystery shopping, contact center, fulfillment, affinity partnerships, lists, loyalty programs, and similar services. In other words, product quality and price are rarely within their control. Fair enough.