Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 90

P2P Peer-to-peer Budget Programs Word of Mouth 90

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

AUGUST 20, 2019

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. Donor loyalty is just as important as customer loyalty. You can send out links via text or encourage your donors to give through a text message. Over to You.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

LEADership

SEPTEMBER 15, 2015

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity P2P 40

Zoominfo

MARCH 2, 2021

All Shopify plans have monthly terms. All come with no long-term agreements. Every Dharma pricing plan has monthly terms. Terms are monthly. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. Subscription packages have monthly fees which include transaction fees.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Zoominfo

MARCH 2, 2021

All Shopify plans have monthly terms. All come with no long-term agreements. Every Dharma pricing plan has monthly terms. Terms are monthly. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. Subscription packages have monthly fees which include transaction fees.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100