Hubspot

MARCH 2, 2018

I'm locked into a contract with a competitor.". "I Instead, listen to them, validate their concern, ask qualifying questions, and respond in a thoughtful way. "It's too expensive.". There's no money.". "We We don't have any budget left.". "I I need to use this budget somewhere else.". "I I don't want to get stuck in a contract.".

Work Management 101

Work Management Marketing Management Budget Programs Lock-In 101

Unbounce

MARCH 8, 2023

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Unbounce

APRIL 23, 2019

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Single Grain

JULY 14, 2020

Saves a lot of time that you can spend nurturing and converting leads. In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Ontraport

FEBRUARY 20, 2020

You begin to consider tossing it all and moving to a more robust platform. So you start asking around in your communities about possible options. It’s right around here that you discover that many entrepreneurs have strong opinions on the subject. Obviously, at Ontraport, we come down pretty clearly on the side of all-in-one platforms.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Ad Building 81