WebMarketCentral

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

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Social Media ROI vs. RONI

WebMarketCentral

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Write an article (or articles) for Google Knol on topics pertaining to your product or service. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples. For examples, see the Pitches section on TechCrunch.

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A Few More Thoughts from Christopher Barger

WebMarketCentral

It can help monitor what's being written about your company, product or service, and help you pick up on which bloggers to follow. Following the influencers in any sphere can be a great way to learn what is important there. He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos.

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