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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

This could be company blog posts, latest press releases, or third-party content where your industry or company is discussed. Extra: Employee Advocacy or Paid Advertising? As a company who values engagement on social media you may have an employee advocacy program running in your organization. Amplify company news or blog posts.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The company also announced a deal to use Acxiom data for personalization and, somewhat more interesting, to coordinate advertising messages purchased through Acxiom with email and Web site messages delivered by Marketo. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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AOL Announces Open Mobile Platform

readwrite

AOL today announced the Open Mobile Platform , which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major mobile device operating systems including BREW, Java, Linux, RIM, Symbian, and Windows Mobile.

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Are QR Codes Dead?

Hubspot

Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. mobile audience scanned a QR code on their mobile device in 2011. Once a consumer is disappointed by the mobile experience behind a QR code, she may never scan one again.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Let’s jump right into it. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.