Remove list search

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft.

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Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

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Real World Result: Webinars, Paid Search, and Blogs Are Great Investments Right Now. Paid Search. One of those most interesting finds we uncovered during this research period was that companies are underutilizing paid search right now. So how did that recommendation play out in the real world? You can see the full table below.

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Finding Your Ideal Customer

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Instead of guessing at how to target, renting lists based on criteria we think describe our target audience, and blasting out emails in hopes someone will respond we now have inbound channels and the tools to track them that tell us everything from who finds our products interesting to where they shop for them and how they get there.

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Key Performance Indicators – Not Clicks

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As mentioned above, outbound email (via a targeted list) is but one element of a Demand Generation program. When communicating program impact to executives, revenue performance is at the top of their list. . – Growth rate per lead stage. Channel Effectiveness. – Number of engaged buyers per channel. Revenue Performance.

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Today’s Buyers Are Not Mono-Channel

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Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research. A few days later, I went to Edmunds.com to further my research, as I wanted an independent review.

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What Sales is Really Asking for When They Want More Leads

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Build a target account list. Identify their common ground, and then search for more companies that share similar characteristics to build your target account list. Adjust your lead scoring to add bonus points if a company is on your target list. Leverage your target account list in your demand generation efforts.

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Marketing Enablement and The Technology Stack

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Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.