Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

eDataSource

NOVEMBER 14, 2019

We laughed, we cried, we pinky swore to clean our lists. Check out the video and transcript below! At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). Dan Deneweth, Sr.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. Glossier asked in July, a few weeks after emailing out a set of free downloadable phone wallpapers with the subject line “We made these for you.” As it turned out, each conversation was initiated by her! Would you recommend us?”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52