Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

eDataSource

NOVEMBER 14, 2019

We laughed, we cried, we pinky swore to clean our lists. Check out the video and transcript below! At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). Dan Deneweth, Sr.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

The Customer

AUGUST 30, 2019

How would you rate our customer service? LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. and a request to rate whichever bulk hand-soap you order for pickup from Target. “Re: You can just buy an email list, add them to a list, send emails every single day.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52