eDataSource

NOVEMBER 14, 2019

Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. We laughed, we cried, we pinky swore to clean our lists. Check out the video and transcript below! List brokers we’re doing really good business there.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Customer

AUGUST 30, 2019

Brand emails can be controversial. LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. You can just buy an email list, add them to a list, send emails every single day.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52