Act-On

SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. A smart way to do this is to research what already works well for a company. An intro to the topic you’d like to pitch and why you think it works well for their audience.

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SME FAQ Domain Link Building 141

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APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. It’s an ongoing process — and that’s why it works so well. You don’t have to — and shouldn’t be trying to — find the perfect model that will work forever.”

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OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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FEBRUARY 26, 2024

When advertisers work to improve the percentage of website visitors who convert, they are practicing conversion rate optimization. The term is often used in B2B, where marketing works with leads for a long period of time through a transaction. What is Conversion Rate Optimization? What is Display Advertising? What is a Lookback Window?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221