Digital B2B Marketing

MAY 8, 2014

If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Just how much data is LinkedIn missing?

Linkedin 100

Linkedin Campaigns Social Media Advertisements 100

Digital B2B Marketing

MARCH 19, 2013

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Use Your SlideShare Content in LinkedIn Ads.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

OCTOBER 15, 2013

Great content, promoted in these places, can earn significant additional distribution. Promoted Tweets. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. Host and Promote Your Content. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 18, 2011

Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

OCTOBER 2, 2012

Possibilities could include: LinkedIn profile-targeted advertising. If you are advertising in related context, such as promoting an enterprise software solution on CIO.com, it is a small change. Depending on your audience, publications like CFO, CIO or Wired may be targeted options. CRM retargeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

MAY 25, 2011

It continues to be a one-way channel, at times simply promoting discussion or sharing elsewhere. Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. A content promotion program didn’t make it suddenly appealing. But do you know the answer to the more important question: why did they take the time to read it or watch it? Your SEO program didn’t make then read it.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100