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PayPal’s new ad business could be good news for financial marketing

illumin

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms. And it’s not just PayPal.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Focus less on plugging your product, and more on fixing account pain points. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. Intent data gives a behind-the-scenes peek of how your target accounts think.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. People investing in products and solutions these days want to understand what goes into the company, and advocacy is the most efficient way to show off your brand and culture. . And what better way to keep our audience interested than with content? Treating all Networks as Individuals.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Also, if the original article is a trending topic on LinkedIn, you might be able to get it into the “Daily Rundown” or trending discussions by linking to the article and writing your thoughts as a status update. This information is typically available in media databases and on LinkedIn and Twitter. Click To Tweet.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Marketing to the business consumer takes a special pedigree.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor.