Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Martech Advisor

MARCH 9, 2020

While CCPA applies to businesses that serve Californian citizens, companies must satisfy a few criteria such as, they should have annual revenue of $25 million, out of which at least 50% of revenue is generated from the sale of Californian consumer data. Send a new opt-in campaign for other subscribers to update their preferences.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Aberdeen

OCTOBER 17, 2019

Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. With California’s laws changing in the coming months, it is essential to take a new approach when reaching out to Silicon Valley. Opt-In: Create programs to get opted-in contacts.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 90

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 90