Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Doing so to adapt to new consumer behaviors related to how media content is consumed and viewed. Redefining market rules and design, as well as, impacting customer behaviors.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MAY 22, 2011

  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community.    These include webnography , digital ethnography , virtual ethnography , and others related directly to social media and social networking. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

MAY 13, 2011

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    The report questions the perception versus the reality about social media.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  .  However the digital age has opened up networking to a new level of accessibility for peers, colleagues, and influencers to communicate. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100