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The Ultimate Guide to Infographic Marketing

Convince & Convert

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Landing Page Optimization. Ensure your landing page is as user-friendly as possible.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

What types of linkbait are most effective at attracting natural links? How can you optimize the internal link structure of a website? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. Sean McColgan showcases examples of exceptionally creative and successful linkbait videos, infographics and widgets.

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9 Invaluable Lessons From Failed Link Building Campaigns

seo.co

Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. This update enacted severe penalties for over-optimization and low-quality link building practices. In the following year, Google released the Penguin update.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

Marketers are now publishers, and almost all content can be optimized for search. Opening this post by writing “Look, we both know that this is linkbait—a top ten list combined with infographics, c’mon!—but The Business of B2B Social Media by Brian Solis. .&# but you have to admit, it’s worth bookmarking or tweeting.