article thumbnail

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

article thumbnail

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.