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The Ultimate Guide to Infographic Marketing

Convince & Convert

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Landing Page Optimization. Ensure your landing page is as user-friendly as possible.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. The only difference is the ugliness."

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results.

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9 Invaluable Lessons From Failed Link Building Campaigns

seo.co

Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. This update enacted severe penalties for over-optimization and low-quality link building practices. In the following year, Google released the Penguin update.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

This post offers 10 helpful ideas such as using a custom landing page, tagging fans in photos, using contests, and most importantly – persevering. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.&# How do you do it? Post on Google Buzz.

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