Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Convert

MARCH 21, 2023

For example, if you see lots of clicks on an element on your heatmap that isn’t a link, it may be because users expected it to be one. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. That’s where feedback, polls, and interviews come in. Free trial?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. When UTM parameters are lost, there’s no way to link conversion to a specific channel or source, rendering your analytics meaningless. Let’s take two examples.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52