Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Stay relevant with your subscribers. Newsletters. See them here.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

APRIL 23, 2024

This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts. The first step to getting there is building connected customer journeys that guide every customer through relevant interactions across their favorite channels.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” Broken emails lead to less conversions. ” –Lee Munroe, Head of Design, OneSignal.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Envy

APRIL 5, 2022

This type of sentiment has been simmering for years, leading to the introduction of a slew of privacy regulations like GDPR, CCPA, a variety of privacy updates from Apple and others. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

JUNE 3, 2022

Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139