LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. What’s Going to Happen With LeadSloth?

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management 100

Lead Management Lead Ranking Lead Scoring ROI 100

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Lead Source Measurement Needs Improvement. It ties into existing identified visitor tracking functionality (so clicks on GURLs and the entire web session are added to the lead record as metadata).

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Social Media ROI Media Leads 100

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Marketo (booth 6). Lead Management.

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Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Reachforce: The B2B Lead. Marketbright blog.

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Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100