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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. This leads nicely onto the next big change in search: the searcher. of all featured snippets. The Searcher is Changing.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

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Fresh Content: How Often Should You Update Your Blog?

Single Grain

If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. Outdated information can lead to a poor user experience, which is the antithesis of what Google aims to provide. How did that feel? Probably like opening a time capsule.

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Choosing the right keywords for your internal link anchor text can help you support pages for ranking in specific search engine results pages (SERPs).

SEO 98
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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Moz

But this definition is very broad, leading to even greater confusion. In the same way, this is how algorithms understand elements that exist on the web, overcoming restrictions of language, form, or representation — which results in huge improvements in the accuracy of the SERP results. Start a SERP analysis. Source: Moz.

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). As the focus will be more on addressing the intent of the end-users for search, long-tail-keywords will retain vitality while single strings will lose essence in the long run.

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The Future of Content Strategy

Hubspot

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.