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Webbiquity

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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Why Social Media Matters for B2B Vendors

Webbiquity

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. • 50% of LinkedIn users are business decision makers. •

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Promote your content / increase web traffic.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

80% of marketers use these as primary success metric; 56% base social success on website traffic. That may be because social media isn’t just about lead gen. Audience size (61%) and website traffic (56%) round out the top three. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

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Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. These videos work great on a dedicated page, though shorter ones can be used on social media and throughout your email marketing cycle to nurture your leads.

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Four Major Obstacles Every Digital Marketing Agency Faces Today

Webbiquity

Killer posts on your blog drive organic traffic to your site, boost user engagement, and position you as a highly relevant online resource. And, as the positive word of mouth about you as a leading digital agency keeps spreading, your client base will also grow. Create high-quality content.