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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Let’s look at a few ways that might work for your marketing and your budget.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site.

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Does it work? I’d say that’s proof positive the system works. and then once I did a 15 page session, my phone rang and there he was.

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Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way. Does it work?

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Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way. Does it work?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).