B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

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B2B Memes

JUNE 21, 2010

The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. On the other is pure content marketing, where the money is entirely in sales of products and services.

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B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. So I got into PR for awhile and then migrated to sales and then marketing. Will new media lead to brighter or bleaker career options? Though I liked and respected most of them, the alliance was always uneasy. Our goals were fundamentally different.

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B2B Memes

JANUARY 31, 2012

Multiple sales and distribution channels might be overkill. What you lose in potential sales and exposure—probably not much—you’ll gain back many times over in simplicity. As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print. Print still has its allure. Now to contradict myself.

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B2B Memes

JULY 22, 2011

But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial.

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