Webbiquity

MAY 18, 2021

Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. There were a total of 16 responses, only three of which went beyond a basic “like.” ” Based on 20,410 followers, that’s a 0.078% response rate.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Biznology

FEBRUARY 9, 2016

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. Wait for the leads to pour in. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Downside #2: The response rate will be nil.

Buy 120

Buy Deliverability SIC Tactics 120

Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. In a word, “relevancy!” The more relevant the communication, the higher the engagement and response rate.

Trends 80

Trends B2B SIC Telemarketing 80