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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.