Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

chiefmartech

FEBRUARY 19, 2018

Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. You could say it was simply a fancy approach to landing pages and microsites. Ultimately, the growth of interactive content and our lead in the field resulted in ScribbleLive acquiring ion interactive in September 2017.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

DealSignal

JANUARY 25, 2023

This cross-departmental alignment allows you to create a more holistic and targeted approach, which in turn can lead to better results. This can lead to wasted time and resources, and can negatively impact the effectiveness of your ABM tactics. So, let’s get started! GET THE DEMO! #2

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Content4Demand

FEBRUARY 5, 2021

When you find a content agency you trust, you can focus on promotion, lead development and big-picture strategy while someone else provides the nuts and bolts of your campaigns. Content marketing started fairly simply with email nurtures, lead gen and gated content. Your team priorities may not always be on the content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

ViewPoint

FEBRUARY 14, 2012

Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Traditionally, sales is responsible for sales and marketing is responsible for leads.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120

SnapApp

OCTOBER 8, 2015

But the more challenging the vertical, the higher the bar for creative inspiration. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. 5) CIM Marketing Excellence Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Content Marketing Institute

MARCH 15, 2018

Luke Kintigh from Intel explains, “For our online publication, iQ, we use Canvas to show photo galleries, vertical video, tilt-to-pan images, pull quotes, GIFs, and other assets that lead users to our site. Use @Facebook Canvas for greater flexibility to promote your #content assets.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. A more static website or series of microsites. Or creating a baseball diamond in a cornfield in Kansas.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hinge Marketing

JANUARY 17, 2019

Look for firms to invest more in recruiting materials, career microsites and employer branding. As AEC technology becomes more pervasive, and “big data” tools transfer from other markets and verticals – firms are recognizing the value of monetizing non-service revenue from technology platforms. Trend 6: More engaging content.

Marketing AI 92

Marketing AI Trends Planning First-Mover Advantage 92

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Kim : I worked with a client that wanted to show their audience how lead scoring worked. They actually merged the lead score of the recipients with the email itself. We’re gonna show you.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. Social media platforms are major channels for companies to drive brand awareness and lead generation.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48