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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. More control. Wrapping Up.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. More control. Wrapping Up.

SEM 40
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. A link from another site will improve your SEO, especially if that site has a high PageRank. Long tail keyword - An uncommon or rarely used keyword. It is technically known as 'Toolbar PageRank.'

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. A link from another site will improve your SEO, especially if that site has a high PageRank. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

And yes, UX does have an impact on your SEO results — that is, a bad user experience leads to behaviors that impact your rank. After all, you want to get those leads in the funnel! Keywords have long been the focus of many digital marketers. Use rel=”nofollow” on links when you don’t want to pass PageRank. Hidden links.