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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. More control.

PPC 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. More control.

SEM 40