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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point. Good question! Good luck in your email marketing selection process!

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The Step by Step Process for B2B Content Syndication

Directive Agency

When it comes to generating leads for B2B via content marketing, syndication is a must. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. This means that 20% of your content should be driving 80% of your leads – if you know how to leverage it.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I make my living providing marketing services including designing and marketing industrial websites.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Develop content templates – sometimes it helps to develop a template for creating new content. Add explicit calls to action and point the reader towards the next logical step.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. OK, but WHY.