The Effective Marketer
JUNE 7, 2012
Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem.
The Effective Marketer
JUNE 9, 2011
It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. These results are especially shocking given how quickly online leads go cold – HBR.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
JANUARY 11, 2010
Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. Good question!
The Effective Marketer
DECEMBER 8, 2010
How do you setup your scoring system for inbound leads? What is the hand-off process with sales? How do you get a feedback loop established with sales so that you can get better at scoring your leads? which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.)
The Effective Marketer
JUNE 1, 2012
Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. How and in which stage will marketing hand leads off to sales? Step 5: Scoring Model.
The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel.
The Effective Marketer
APRIL 6, 2011
That’s why I wrote a comprehensive guide to help you in your email selection process. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
Expert insights. Personalized for you.
100 
Let's personalize your content