How to Do ABM Without an ABM Tool- Part II
Heinz Marketing
NOVEMBER 26, 2021
Marketing Consultant at Heinz Marketing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. So how exactly do a CRM and a MAP enable ABM at scale? In essence, the CRM helps you choose your key accounts for an ABM strategy, while the MAP enables you to execute that ABM strategy.
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