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How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. damphoux : Gail Ennis, Omniture Just used the term, "Marketing 2.0" #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0

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How Social Media Drives Better Email Results

Marketing Insider Group

Another reason these 2 tactics are complimentary is that email can produce additional followers for your company’s social channels or newsletters through “Follow Us” functionality and subscriptions.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 Mktg at Sybase.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. Reuse your live presentations. Did I just write in caps?

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Laura McCann Ramsey Aug 17 2010 I agree with all the points mentioned. Each tool could engage a client either in a self serve or facilitated manner.

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B2B Marketing Predictions For 2011

Marketing Insider Group

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.