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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

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Content Marketing Tips for Lead Nurturing

markempa

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. What can you do online?

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How to Create an Effective Social Media Content Strategy

Valasys

User-Generated Content (UGC) is any form of content including images, videos, text, and video that has been posted by users on online platforms such as social media channels and wikis. alt – Using User-Generated Content for Marketing). Thus you can establish your brand, reputation, and quality.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). One of their customers is Serena Software.

Web 2.0 100
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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

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How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!