Data-Driven Attribution and SEM [ebook]
QuanticMind
APRIL 24, 2018
External intent data, also known as third-party data, comes from publishers, social networks, and other data aggregators such as Bombora, The Big Willow, IDG, Connexity, and TechTarget. Finance or insurance companies can use credit rating, income, address, and other indicators of lead quality, for example.
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