Lead Nurturing Media Psychographics ROMI 
Valasys
MARCH 9, 2020
Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. According to a report by Loyalty360.org
Valasys
AUGUST 30, 2019
While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”. for help with any queries.
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Valasys
SEPTEMBER 6, 2019
For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign. 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).
Valasys
AUGUST 12, 2019
The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).
Valasys
AUGUST 27, 2019
Step 2: Along with the explicit preferences, the marketers should also focus on collecting the implicit preferences of their prospects such as their behavioral insights & other psychographic motivations.
Valasys
SEPTEMBER 10, 2019
According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.
Valasys
AUGUST 19, 2019
Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. in revenue for each $1 invested in influencer marketing endeavor.
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