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Adobe Experience Cloud Blog
JUNE 1, 2012
Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market.
The Effective Marketer
JULY 30, 2012
What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.
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Adobe Experience Cloud Blog
APRIL 3, 2015
Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. For this example, let’s use 25K leads in your database. And, how much should you invest? The Background.
Adobe Experience Cloud Blog
APRIL 19, 2011
by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. Promote others – One of the keys to an effective B2B social media program is sharing.
Convince & Convert
JANUARY 11, 2017
The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution.
The Point
AUGUST 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.
B2B Marketing Zone Posts
MAY 3, 2010
Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. I like numbers.
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