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Top 5 Tactics to Improve Your Lead Nurturing Strategy

The Lead Agency

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Smith (Sales Focus) - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing.

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How to Use LinkedIn to Generate and Qualify B2B Leads

Adobe Experience Cloud Blog

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Statista has predicted that the online advertising expense of the marketers is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Brand advertising is an impeccable way for marketers to reach maximum audiences & align their key business KPIs with the short & long-term business goals.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, who talks about the combination of 2 powerful forces: marketing and technology (@ chiefmartec ). Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing.