The Mx Group

MAY 5, 2017

I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Marketers have a tendency to either over-simplify or over-complicate lead source.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level. And therein lies the difference. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SmartBug Media

OCTOBER 30, 2019

A Look into the “Big Three” of Marketing Automation Tools. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. What’s Going to Happen With LeadSloth?

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. rather than marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. Download the workbook to learn about topics such as: Competitive challenges facing marketing today.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email. Wait 2 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

The Point

SEPTEMBER 17, 2014

In response to the audit and in line with Spear’s recommendations, the firm was subsequently hired to: • Revamp existing email and landing page creative based on e-marketing best practices. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Supporting sales teams is marketers’ No. Get the Right Leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. You’re not really asking for much. You’ll lose the opportunity to learn more about the prospect.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

MARCH 27, 2014

Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Did you know that 91% of buyers are evaluating marketing automation for the first time? Infographic Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

AUGUST 1, 2013

In my experience, companies new to marketing automation often launch scoring schemas too quickly as part of an overall rush to value, and by the time the schema gets corrected, sales needs to be re-sold and re-trained on what they now regard as inaccurate and irrelevant data. Multiple campaigns assigning lead scores.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

AUGUST 8, 2013

A better solution, therefore, is add a certain number of points (in this example: 100 points) rather than bring the lead automatically to the sales-ready threshold.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

AUGUST 27, 2013

Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Download our Definitive Guide to Marketing Automation. Brought to you by Marketing Automation Software by Marketo.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Adobe Experience Cloud Blog

APRIL 10, 2011

The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Read below for an overview and some quick tips. To learn more, watch the video below.

Lead Management 48

Lead Management Lead Ranking Marketing Management Marketing Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. What You Can Do with Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

ANNUITAS

MAY 28, 2015

Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Adobe Experience Cloud Blog

JUNE 20, 2010

With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. How do I measure ROI benefits from marketing automation? Flash forward to today.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process. The right marketing automation tool will help you build marketing campaigns across channels in a personalized way, without support from IT. And the buying phase often requires their sign-off.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 16, 2011

by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Marketing Automation in Action: Houston, we have Revenue! was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation 48

Marketing Automation Automation B2B Thought Leadership Lead Scoring 48