Kaon

JULY 27, 2015

In previous generations, marketers have been thought of as “lead generators” for the sales department. Traditional marketing deliverables were limited to lead generation and branding/awareness metrics. CMOs Are Key to Sales Success. CMOs Play a Comprehensive Role. CEOs Need CMOs to Be Visionaries.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Meet with sales and marketing every week to discuss results and new ideas. Meet with sales and marketing every week to discuss results and new ideas. Compare quarters to quarters and years to years.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Kaon

JULY 14, 2015

The objective of content marketing has shifted from lead generation to developing effective engagement. That translates into increased usage and sales. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100