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Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

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New Chapter for the B2B Lead Blog

markempa

Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. What does this mean to you?

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. Platforms.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. Platforms.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership. You can promote content or newsletters in your sidebars (like I do if you’re reading this on my site), or you can provide a lead generation offer at the bottom of your blog as a sign off (Example- “want to learn more?

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership. You can promote content or newsletters in your sidebars (like I do if you’re reading this on my site), or you can provide a lead generation offer at the bottom of your blog as a sign off (Example- “want to learn more?