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These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. It’s the way to bring together data, content, email, social, web, and lead generation. 80% of marketing automation users saw an increase in leads (VentureBeat).

3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

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Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions.

How To Put Twitter Lead Generation Cards To Work With Marketing Automation

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Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients). Wondering how Twitter’s Lead Gen Cards can be instrumental in driving a lower cost-per-lead compared with marketing automation?

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. 63% of marketers use in-person events as lead generation tools.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

What B2B Marketers Need To Know About Video

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As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline. It's All About the Leads. The Results.

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How Organizations are Leveraging Content Across the Buyer Journey

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However, content isn’t only effective in the strict “marketing” sense — content satisfies the entire buyer journey, from awareness, to engagement, to lead generation, to sales enablement, and even to customer success. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic.

6 Social Media Publishing Best Practices

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Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives. 5. Or as my colleague Jeff Cohen put it a few months ago.

3 Newer Types of Content Tactics To Support Lead Gen

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

5 Ways Video will Transform Digital Marketing in 2016

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But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Video blogs. 8.

Marketing Automation Technology and What Marketers Need to Look For

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Lead Management and Scoring. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. And the best way to determine that quality is through lead scoring. Every system has lead scoring, but how flexible are they? – Aberdeen Group. – Forrester.

Tips For Getting More Out of Marketing Automation

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Improve Your Leads, Clean Your Data & More Marketing Automation Secrets. B2B marketing automation success usually comes down to three factors: leads, leads and leads. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

3 Types of Content that Can Bring In More Leads

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by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. First you engage, then convince, and finally you can drive leads. Content is king, and everyone is chasing the crown.

How to Generate More Opt-ins With Your Email Marketing Campaign

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This technique works great for leads that are coming in via inbound marketing methods or through social campaigns. An effective way to both generate new and nurture existing email subscribers is offering them a regular newsletter on an interesting topic. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

How to Generate Sales Leads Using Personality Quizzes

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Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. And Hi!”

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Myths are plentiful when it comes to B2B lead nurturing. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?” ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%.

5 Ways to Reactivate Lost Leads Using Marketing Automation

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When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. Accordingly, we might measure our qualified lead rate, to tell us if our top of the funnel content truly supports our value props or if it's missing the mark. So, how do you create internal alignment around a shared vision?

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

How to Improve ROI With Marketing Automation

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Did you know that marketing automation results in a 53% increase in lead generation and sales conversions? Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. Ways Marketing Automation Can Improve Your ROI.

Marketing Automation Simplified [Slide Deck]

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Marketing Efficiency #MAsimplified automated marketing tips Content Marketing Email Marketing lead generation lead management Lead Nurturing Lead Scoring marketing automation marketing automation simplified social business Social Media by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos!

10 Marketing Automation Tips for Personalisation and Contextualisation

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So you can lead with a memory jog: 'remember the report you downloaded last week?' and end on a cliffhanger 'Look out for your 50% discount next Wednesday' to warm up the reader— all the time boosting your engagement levels. 2. Qualify on the Quiet There’s a right and wrong way to qualify leads. Two words: personalisation and contextualisation. Takeaways.

Lead Scoring Critical for Aligning Marketing and Sales

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Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. Marketing generates leads that sales does not want.

Introducing: The Modern Marketer’s Guide to Video

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The combo ultimately allows you to become an automated marketing qualified lead-generating machine! Demand Generation audience content data guide MAP marketing automation and video marketing automation process metrics The Modern Marketer''s Guide to Video video marketing video marketing best practices Vidyard by Amanda Batista | Tweet this Video marketing: You know you need it.

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11 Infographics Marketers Should Keep Near Their Desks

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Are You Ready to Launch Your Lead Gen Team? Lead generation is a vital part of any B2B company’s marketing efforts. majority of B2B marketers use content for both awareness and driving leads , for instance. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The Blog Tree.

Email Marketing Benchmarks By Industry [CHART]

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Email marketing b2b marketing benchmarking Demand Generation Email Marketing lead generation marketing automationThere were some follow-on requests from that chart to see the same data, sliced by industry sector.  What we found is that Financial Services and LIfe Sciences companies are showing some of the strongest results, especially in the best in class group.

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

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Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. So how can marketers effectively generate leads and push them toward sales? When was the last time you used a travel agent?

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Proof Content Is Marketing’s Most Versatile Tactic

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The team in charge of lead generation might spring for paid search. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals. At 66%, lead generation is right near the top as well, demonstrating a full funnel endorsement. The folks building awareness might use social media.

4 Content Marketing Metrics Trends and Best Practices

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Generating the right metrics is #2 challenge – 30% of respondents selected “understanding what is useful & interesting” or “linking content consumption to sales process” as their biggest content marketing challenge. Tip : Prioritizing your content metrics should be a collaborative effort between the content manager and your demand generation teams.

6 Forgotten Content Strategies to Implement Now

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Joe Pulizzi , founder of  Content Marketing Institute , gave a keynote speech at the MECLABS  MarketingSherpa Lead Generation Summit  in San Francisco this week, outlining  6 forgotten content marketing strategies  that he implored marketers to start executing on in their businesses today: 1) Define your audience.  Get all of your content folks on the same page as your buyers.

What is Social Demand Generation?

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The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. So over several months we interviewed experts like Sandy Carter of IBM and social savvy clients like Sage, compiled research, and identified emerging best practices around social demand generation strategy. Eisenhower. Be Engaging.

How One Company Increased Lead Gen by 2000 Percent - Case Study

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Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP No small undertaking by any means. For the first time, marketers can easily track.

4 Attributes of Your Next Content Marketing Superstar

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increasing traffic, brand awareness and lead generation. ?educating Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. IDC, Kenan Systems, Prospero (mZinga) and Millipore). educating the audience on product benefits or the industry. ?improving

Matching Webinar Content to the Buying Cycle

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Webinars are one of the most important tools for marketers to drive demand and nurture new leads. And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling. This post is Part 1 of a 2-part series. Awareness Stage. Industry trends. Benchmarks. Benefits.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

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Decide what’s most important to you—lead generation, lead nurturing, or response management—and tackle that issue first. 2.     Dive Into the Data.  Evaluate your company’s lead database and make sure it’s flawless, profiled, and segmented, so you can approach audiences scientifically with targeted campaigns. 3.     Create Customized Content.  How is that possible?

Managing Pros and Cons of Outsourcing Content

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In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. ” …And into the content marketing provider’s, meaning your supplier is now responsible for the whole process, from generating content and delivery schedules to ensuring that content hits the mark each and every time. recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. The net result? Pro : “It’s out of my hands!”

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How to Power Your Sales Funnel With Video Content

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Whether you call it “Loosening the Status Quo” or “Exploring the problem”, leads that are beginning to search for solutions are hungry for information. Having email gated video content can be effective for collecting lead contact info, and including a video call to action , or form allowing leads to put up their hand is always a good idea. The Importance of Buyer Personas.

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5 Trends Driving The Marketing Cloud Revolution

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Marketers need to embrace the math and science behind what powers the new marketing clouds, and not ignore lead generation or treat marketing automation as a “black box” By leveraging the combination of both public and private data, marketers can create models to automatically identify trends such as lead scoring, fit, and buyer intent before the sale occurs. Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner.