| | | It's All About Revenue | |  Lead Generation | 55 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE APRIL 23, 2012 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions. | IT'S ALL ABOUT REVENUE SEPTEMBER 18, 2012  How Dreamforce Boosts Lead Generation [CHART] With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. We were surprised how strong the impact on new leads per month were at the “0″ month mark (the month when Dreamforce took place). | | | | | |
| IT'S ALL ABOUT REVENUE JANUARY 25, 2013  3 Types of Content that Can Bring In More Leads by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. First you engage, then convince, and finally you can drive leads. Content is king, and everyone is chasing the crown. | IT'S ALL ABOUT REVENUE MAY 29, 2012 6 Burning Questions about Social Media for B2B As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. However, they aren’t as good at driving net-new leads to your brand. We recommend looking at tools that help you track more impactful metrics like social inbound referrals to lead generation destinations (like landing pages or gated content). Q: In some cases, B2B’s develop their own social platforms. Q: Okay. | IT'S ALL ABOUT REVENUE JULY 24, 2012  Proof Content Is Marketing’s Most Versatile Tactic The team in charge of lead generation might spring for paid search. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals. At 66%, lead generation is right near the top as well, demonstrating a full funnel endorsement. The folks building awareness might use social media. | IT'S ALL ABOUT REVENUE JULY 6, 2012  Connecting the Dots Between Social Media & Demand Generation by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. How are you incorporating social media into your demand generation programs? | | | | | | | |
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IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 23, 2011 The B2B Marketing Funnel By the Numbers [Graphic]
by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? So the top demand generation tactic is the brand Website, lead generation is the most important B2B marketing priority, and monthly lead nurturing touches are the most frequent. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentWhat are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 1, 2012 4 Reasons No One Likes Your Email Campaigns
Email marketing b2b marketing Content Marketing Demand Generation email Email Marketing lead generation marketing automation Marketing Measurement sales and marketingby Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 14, 2011 4 Lessons Social Media Pros Can Learn from DemandGen
I stand with one leg in the demand generation world and the other in social marketing. But these crazy lead generation guys, they are fully willing to promise an exact number of marketing qualified leads, sales accepted opportunities … right down to business closed. The demand generation team knows how many new names they need to capture next quarter, the quarter after that, the quarter after that. They know precisely what percentage of leads need to convert if the company is going to make its numbers. You’ve got a Posterous and a Tumblr blog. Facebook. MORE >> -
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 28, 2013  Email Marketing Benchmarks By Industry [CHART]
Email marketing b2b marketing benchmarking Demand Generation Email Marketing lead generation marketing automationby Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. The chart of the week team loves requests, so here it is! MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013  A 101 in Marketing Analytics
To calculate it you will need to look at the total money that was spent versus what revenue you plan to generate from this activity. Marketing Measurement b2b marketing conversions lead generation marketing analytics marketing ROI web marketingby Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. MORE >>
- 6 Ways Marketing Can Help Generate Early Leads for Sales IT'S ALL ABOUT REVENUE | MONDAY, APRIL 16, 2012
- 11 Infographics Marketers Should Keep Near Their Desks IT'S ALL ABOUT REVENUE | THURSDAY, JULY 26, 2012
- 4 Steps for Making Demand Generation More Social IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 30, 2012
- How Many Fields Belong On Your Landing Pages? [Chart] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 2, 2011
- 4 Ways to Make Your Website More Personal IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 21, 2011
- What is Social Demand Generation? IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 13, 2012
- How to Write B2B Blogs: Your Story is Your Service IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 3, 2011
- 6 Signs You Need Marketing Automation IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 13, 2011
- What’s the Real ROI of Content Marketing? IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
- Why Lead Scoring is the New Opportunity Stage IT'S ALL ABOUT REVENUE | FRIDAY, MAY 4, 2012
- 3 Cool Lead Nurturing Programs You’re Not Running IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 2, 2012
- How to: Mapping Content to the Buyer’s Journey IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 22, 2012
- The ABCs of Social Selling: Always Be Connected IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 27, 2013
- Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 4, 2011
- 3 Lead Scoring Problems – And How to Solve Them IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
- 5 Surprising Uses for Marketing Automation IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
- 9 Trends That Will Upset Your Marketing in 2013 IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 2, 2013
- How to do Post-Event Sales Enablement IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 2, 2011
- 6 Lead Nurturing Strategies for Beginners IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 13, 2012
- How Many Lead Nurturing Campaigns Should You Run? [CHART] IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 17, 2012
- 4 Ways To Organically Capture Attention and Leads from SEO IT'S ALL ABOUT REVENUE | THURSDAY, JULY 19, 2012
- How to Get The Most Out of Paid Twitter Ads IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 22, 2012
- Social CRM By Numbers [INFOGRAPHIC] IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 5, 2013
- Where Are All The Great Leads Coming From? [VIDEO] IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 30, 2013
- 5 Reasons Face-to-Face Events Still Rule in Europe IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 15, 2011
- The Marketing Skills Gap is Very Real IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 17, 2012
- The Signs of an Olympian Level Marketing Team IT'S ALL ABOUT REVENUE | TUESDAY, JULY 31, 2012
- How Many More Leads Do App Users Generate? [CHART] IT'S ALL ABOUT REVENUE | SUNDAY, JULY 1, 2012
- How Sage Does Social Demand Generation IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 25, 2012
- The Top 25 Posts of 2012 IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
- 4 Ways to Improve Your Online Marketing Funnel IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 21, 2013
- Who Owns Social Media in the Marketing Team? [CHART] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 21, 2012
- 3 Quick Tips For Increasing Response Rates With Gated Content IT'S ALL ABOUT REVENUE | MONDAY, MARCH 11, 2013
- Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’ IT'S ALL ABOUT REVENUE | FRIDAY, MAY 10, 2013
- The 7 B2B Sins of Social Media Ignorance IT'S ALL ABOUT REVENUE | MONDAY, JUNE 20, 2011
- 3 Ways Interactive Content Can Boost Email Performance IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 20, 2013
- Proof Event Marketing Isn’t Going Anywhere IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 26, 2012
- Drive Leads, Qualify, Nurture with Personality Tests IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 5, 2013
- 4 Lessons DemandGen Pros Can Learn From Social Media IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
- 5 Tips For Sponsoring Virtual Events IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
- Which Industries Love Marketing Apps the Most? [CHART] IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 24, 2012
- Survey: More Than Half of Marketers Responsible for Revenue Goals IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 2, 2011
- Case Study: How e.Republic Went from Awkward Conversations to Automation IT'S ALL ABOUT REVENUE | MONDAY, JUNE 13, 2011
- Picking A Provider? Meet BERQ. IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 27, 2011
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