KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Zoominfo

APRIL 23, 2020

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. This comes in handy when trying to maintain a pipeline of leads all year long! Sales intelligence is critical for a consistent pipeline of leads. Sloppy Databases Are a Waste of Time.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Metadata

JUNE 9, 2020

Think about Hubspot, Intercom, or Marketo’s content strategies. For B2B marketers, the structure of content syndication comes in the familiar form of targeted Cost-Per-Lead, volume-based advertising. If you’re advertising your content assets on Facebook, LinkedIn, Twitter, Display, that’s a form of content syndication.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. This comes in handy when trying to maintain a pipeline of leads all year long! Identify opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. Here is a simple use case of marketing automation tool for delivering the leads for your lead-gen campaign: A Case Study of Implementing Marketing Automation Tool for Delivering Leads for a campaign.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. There are two main channels you should focus on: LinkedIn Ads. Facebook Lead Ad. LinkedIn Ads. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Adobe Experience Cloud Blog

AUGUST 7, 2015

Unitrends used a superhero themed assessment as part of a lead gen campaign that generated more than 700 leads and $1 million in sales pipeline in just 4 months. CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad.

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Success Circle – Boston (Customer Event) and LinkedIn Group. Three Steps to Improve Your Marketing Qualified Leads.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Valasys

APRIL 4, 2023

Many success stories of companies have used outbound lead generation to significant effect. For example, using an outbound lead generation strategy, Gong.io, a software company selling conversation analytics for sales teams, increased its revenue by 300% in just one year. You should even be personalizing your calls to action.

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Three Steps to Improve Your Marketing Qualified Leads.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Vidyard

MAY 13, 2020

YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. Genesys makes call center software human and relatable on their YouTube channel. That means you can’t score leads or track individual viewer behavior.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Full Circle Insights

JUNE 30, 2020

With this information, you can optimize your lead generation activities to improve performance. Success Circle – Boston (Customer Event) and LinkedIn Group. Three Steps to Improve Your Marketing Qualified Leads. What is Lead to Account Matching, and How Does It Help Marketing and Sales? Where Do My Leads Come From?

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Single Grain

JANUARY 15, 2020

Paid Ads: Run PPC ad campaigns on Google, Bing, LinkedIn and Facebook to attract prospects looking for your products or services. 6) Invest Time and Resources for Lead Nurturing. If you’re not nurturing your leads with the right content offers, the chances of them converting into sales decreases drastically. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

MAY 13, 2020

YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. Learn From the Pros Genesys makes call center software human and relatable on their YouTube channel. That means you can’t score leads or track individual viewer behavior.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65