article thumbnail

5 Email Copywriting Tips for Creating Engaging Content

SendX

Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate. Because it builds trust and increases open rates. First, help before you pitch. Offer something in return before you ask them for their help. Why is this important?

article thumbnail

The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

“What FormComplete actually allows us to do is to present a web form with the minimal amount of data fields that we need to get a customer to convert into a lead,” Schuck said. Reducing the number of form fields increases response rates. This automation saves your salespeople the time and trouble of managing customer follow-up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Well, people don't want or need these annoying interruptions anymore.

article thumbnail

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action.